SEGG Media Invests in Veloce Media Group, Eyes Expansion Beyond Lottery

SEGG Media Corporation has announced a significant investment in Veloce Media Group, setting the stage for accelerated expansion across the esports, motorsports, and immersive digital content landscape.

The transaction, which was announced on July 16, 2025, values Veloce at £40 million ($53 million) pre-money and is being executed in two tranches, with a call option granting SEGG Media the ability to achieve a 51% majority stake.

The investment is managed through SEGG’s Sports.com division, underlining the company’s broader strategy to position itself at the intersection of sport, gaming, and entertainment. SEGG Media previously operated as Lottery.com, but is looking to expand beyond gambling into sports, entertainment and fashion and lifestyle.

Veloce Media Group stands as one of the largest racing and gaming media networks worldwide, boasting over 750 million monthly digital views and reaching a rapidly growing Gen-Z and millennial audience.

In the fiscal year ending March 2025, Veloce reported £12.8 million ($17.5 million USD) in revenue, demonstrating both reach and robust financial traction.

The investment comes on the heels of Veloce’s acquisition of Quadrant, a creator-led motorsport and apparel brand co-founded by Formula One driver Lando Norris, expanding its influence in motorsport content and lifestyle.

Leadership Insights Highlight Strategic Vision

As part of the investment announcement, Veloce’s Chief Strategy Officer Jack Clarke stated, “Veloce Media Group is uniquely positioned to engage a generation of digitally native sports fans. With SEGG Media’s support, we are well placed to scale our media and competitive operations while continuing to innovate.”

SEGG’s Chairman and CEO Matthew McGahan added, “Since completing the turnaround of the Company, we identified two global sports verticals, motorsport and soccer, as cornerstones of our future strategy. This investment into Veloce is yet another tangible step into motorsport following the successful multi-race partnerships we secured with three rising stars in IndyCar and Indy NXT”.

Veloce’s operations stand out for blending real-world and sim racing competition, immersive esports content, and sustainable motorsports initiatives.

The group not only manages a high-volume media network but also supports racing teams competing in global leagues such as the FIA Extreme H World Cup and F1 Sim Racing World Championship.

Veloce is also deeply involved in the esports ecosystem, fielding its own sim racing rosters alongside managing and collaborating with brands like McLaren Shadow and Mercedes AMG Petronas Esports team.

The investment underpins new growth initiatives, including the acquisition of Quadrant and the accelerated rollout of immersive, data-driven content for digital-first audiences.

SEGG Media’s call option to acquire a controlling interest ensures long-term collaboration and the flexibility to pursue broader strategic objectives as consumer engagement in motorsports and gaming continues to surge worldwide.

The alliance brings together two rapidly ascending players in digital sports media, with the combined resources and visionary leadership targeting both profitability and technological innovation within the multi-billion-dollar sectors of esports and motorsport.